About Us

Our Story - A Legacy of Nourishment & Tradition

Growing up, my mother always believed in the power of home-cooked food. She carefully selected each ingredient for its health benefits, ensuring that every meal was both nourishing and delicious. Her cooking was so loved that friends and family would often request her special dishes.

When I was pregnant, she prepared traditional superfoods to keep me strong, but at the time, I didn’t fully appreciate their importance. It wasn’t until later that I saw many of my friends struggling post-childbirth—relying on medications yet still feeling weak. They lacked access to these time-tested, nutrient-rich foods.

As a microbiologist working in a lab, I frequently met new mothers suffering from nutritional deficiencies that medicines alone couldn’t fix. Their own mothers advised them to eat ancestral superfoods, but they had no way to source them. That’s when I realized the urgent need to bridge the gap between tradition and accessibility.

This inspired me to create Swad Kaa Safar—India’s first pregnancy-focused food brand. Our mission is to carry forward the wisdom of Dadi and Nani, ensuring that every mother has access to the nourishment she truly needs. By reviving age-old recipes in a convenient, preservative-free format, we are making it easier for women to regain their strength from within—naturally, just the way it was meant to be.